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Get ahead of the pack by using social media

Social media is quickly becoming one of the most diverse but complicated tools to help your business grow. In this article, we’ve listed 10 excellent ways for your business to utilize social media platforms and use them to your advantage.

1. Using social media to boost SEO

Search engines love to crawl through social media, and one of the best ways to improve your SEO is through backlinking. When links are posted in original content that leads to your website, it greatly improves your search ranking.

2. Understand your audience

Social media is a place where people rarely hold back. They’re allowed to express their opinion how they want (to a certain degree) and this means people will speak out loud on how they feel about your business, giving you plenty of blunt but useful feedback.

3. Building relationships

Whether it’s interacting with your audience or engaging other businesses in the industry, social media helps your company build new bridges and allows you to build relationships with your target audience to make you more popular.

4. Social media advertising

Ads are a common way to get attention on the internet, and social media platforms are some of the best places to put ads because they get plenty of attention and you can target specific demographics.

5. Using social media for customer service

Many companies have turned to social media as a way to offer customer support. It’s instant, it’s personal and customers get results faster.

6. Keep up with your competition

Keeping up with your competition is one of the key concepts of business, and most companies are already using social media to grow their companies. If you want to keep up, you’ll have to beat them at their own game.

7. Social media is fair

On social media, no one really has an advantage over another. This is because social media is a level playing field where any company, no matter how big or small can go viral and attract a huge audience.

8. Social media is cheap exposure

People don’t seem to realize just how cheap social media can be as an advertising and exposure platform. Tweeting costs nothing and you rarely have to invest money to stand out on social media.

9. Going viral

Social media is filled with viral phenomena. Some posts can suddenly be retweeted thousands of times and some posts receive thousands of likes within the first hour. If you’re smart with social media, your business can also create viral posts that drastically boost its popularity.

10. Social media for event coverage

Most businesses will attend some kind of event in their lifespan, and using social media is a great way to provide coverage of an event or show what you have to offer by using hashtags.

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