In the current 24/7 world business landscape, competition is at an all-time high and companies are doing everything they can to squeeze out some advantage over their competition. There are countless ways to appeal to different demographics now and, with the help of technology, we’re seeing many unique and interesting ways for businesses to stand out.
One of the most popular recent trends is for businesses to “go green”. Essentially, this means that your business becomes more conscious about its carbon footprint and takes measures to actively reduce it. This means things like wasting fewer resources, cutting on energy usage and looking for sustainable suppliers for certain materials.
In fact, studies have shown that adopting green practices as a business isn’t just good for your reputation, but also helps to improve your productivity and increase your standards. It can help businesses improve drastically and gain an edge over even the larger companies in the world. Many smaller organizations will advertise that they use green business practices in order to attract niche audiences and pull customers away from larger corporations that need to invest large sums of money just to go green. This makes it an expensive and risky investment for well-established businesses, which is why going green is a fantastic way for smaller companies to steal a slice of the pie.
To help you out, we’ve put together six great ways that your business can go green and help to save the planet.
If you’re selling different kinds of products, then it’s never a bad idea to look for ways to reduce your packaging waste. This means creating smaller and more concise boxes for your goods, reducing the use of materials that are harder to recycle such as plastics, and using less packing material overall.
Energy consumption is always going to be a problem for businesses. Whether it’s leaving the lights on at night or having too many devices plugged in at once, there are plenty of ways to cut down on the amount of energy you use. You may want to take a look at all your electronic devices to see where you can make compromises. For instance, if you’re still using energy inefficient light bulbs, you can make the switch to LED. In addition, turning off electronics when they’re not in use can often make a huge difference to your energy consumption.
Depending on what type of business you operate, it might be possible to use reusable alternatives for certain things. For instance, you could stop buying large sheets of paper to draw up plans and instead, use a digital solution so it doesn’t create waste.
Many companies stack up electronics that are too old to be resold, but also still valuable because they’re made with useful materials. If you find yourself with lots of old hardware like computer components, laptops and phones that you can’t sell or auction off, consider recycling them to recover some of their use.
Your landlord will likely be in control of things like the heating system, the air conditioning and other important appliances that can have a huge effect on your business. Speak to your landlord and ask them about the property. Consider requesting that they reduce the environmental impact of the workspace by taking eco-friendly measures that not only benefit you but also benefit your landlord by reducing long-term maintenance costs.
One of the most popular ways to reduce your carbon footprint is to allow employees to work remotely. This means they don’t need to commute to work, it means that they won’t be actually using anything in your office, and it means they can work in the comfort of their own home. All they’ll need is a laptop, but on your end, your business will need to support remote working by utilizing cloud-based solutions to allow your employees to work from a distance. This is a fantastic solution for most modern and small businesses that actively use the internet as a tool for productivity.
There are many more unique ways to cut down your carbon footprint and be more environmentally friendly, but these are just a couple of examples that we wanted to share. It takes a lot to completely change a business and go green, but it helps you not only reduce your expenses and also helps you reach a wider audience.