You probably hear that culture matters in business all the time. But do you fully understand what this means and the benefits that culture can provide a company or brand that is aiming for a high level of growth? There are various reasons why building or focusing on your culture will help your small company. In this article, we’re going to explore some of the crucial benefits and examine how they link to the growth of your brand and interest or support of more customers. But first, it’s crucial to understand what we mean by office culture.
Loosely defined, office culture is the personality or indeed the characteristics that form your business. It is defined by belief, value, goals, interaction and attitudes. It can be a selling point when you are looking for fresh talent on the market and many of the concepts should be used to effectively build up your brand image.
Business owners often have their own opinions about the important traits of positive office culture. However, these will commonly include:
Now that you understand the general idea behind office culture let’s explore how it can help your small business to grow and reach new heights on the market.
You might be surprised to learn how much the office culture of your business will impact your level of profits and financial success. If you are focusing on your office culture and working to keep it positive, then employees will be happier and fulfilled in their role. Some reports suggest that businesses that focus on these areas are over 20% more profitable than other companies. This is going to be a massive bonus if you are looking to grow your company in a relatively short time.
It’s not difficult to understand why this would be the case. Various reports have shown that happier workers will perform more effectively in their roles and in turn will deliver a stronger level of customer service to clients.
Ultimately, by making sure that you have a strong work culture, you will see a higher level of employee engagement. They will be more loyal to your brand and we will see how this can be useful further down. They will also want to do more and will be willing to go the extra mile for your business. It’s easy to forget but you are not the face that customers and clients see when they interact with your business. That will always be your employees so it’s important that they are providing the level of service that customers and clients want to see. This isn’t just going to lead to single successful sales. It’s going to provide positive word of mouth which will always be crucial for business growth.
To increase engagement between employees, you need to make sure that you addressing the areas that they are interested in. For instance, employees want to work in as company where there are both opportunities for collaboration and indeed advancement. You must avoid putting employees in a situation where they feel trapped in a role with no room for growth.
Of course, it’s also about providing a positive work environment. Employees should feel as though they are a respected and appreciated member of the team. You should never leave your employees wondering whether they are simply means to an end. If you do this, you will never gain the loyalty you want from them.
A strong office culture will also guarantee that you do get the best employees working for your business. It’s important to recognize that job seekers are now putting office culture as a top priority when exploring different roles. This is particularly true for those that are highly skilled, qualified or well-educated. They want to make sure that they will be working in a positive environment filled with growth opportunities.
Another major selling point for future employees is an office that provides a fun place to work. Don’t forget, these days you will be competing with startups that are taking inspiration from Silicon Valley and job satisfaction is now a big plus for new recruits. Improving your office culture is a great way to add a spark of excitement and energy around your business or brand.
Be aware that office culture traits like this are not considered perks or incentives. Instead, they are quickly becoming the norm and rather an essential part of the sale when you are recruiting new employees. If you can show that you have a culture code or something similar, then you will find that the best employees are far more interested in your brand.
It’s not a massive leap to suggest that by hiring the best employees you will be increasing the chances of great growth for your brand. These individuals will bring fresh ideas and concepts to your business from marketing to innovative new products. This exactly what you need if you are going to expand your customer base and gain more interest on the market.
Of course, it’s not enough to simply hire a brilliant team of employees. You then need to make sure that you keep them on board and make sure that they continue to work for you. The danger here is that you spend a fortune training up and improving the skills of your workers. At the end of this training, they will then pursue other opportunities elsewhere. This will happen if you have a poor office culture and it will damage your potential for growth.
By losing the best, skilled employees, you will be limiting the potential of your workforce. That’s not even considering the financial implications of high employee churn. An issue here can be devastating to your bottom line. The good news is that by keeping employees engaged you will be able to increase retention by over 80%. Remember, turnover isn’t just an issue financially. It will impact the general feeling in the office and it may actually hurt your business culture. So, make sure that you keep your employees satisfied and work to help them feel like a valued team member.
Finally, it’s important to be aware that customers do care about how you treat your employees and your general level of work ethic. They want to know that they are buying from a business with strong values and will be more inclined to recommend your company if they find this is the case. These days, customers can freely access this information by looking at resources like Glass Door. You would be mistaken if you think that only future employees are interested in reports on your business from current team members. So, your office culture can have a direct impact on sales as well as an indirect effect.
Furthermore, you should be able to embrace the behind the scenes element of your business model, particularly through promotion. Customers love this type of marketing and it is concepts like this that have the greatest chance of going viral, gaining you the massive attention you want online. Providing a window and showing customers a fantastic office culture won’t just attract new employees. It will make users more likely to buy and increase consumer engagement.
We hope you see now why office culture is important and how it can be the key to future growth in your business model. From finding the right team to keeping them on board and improving sales, this an investment you need to make.