Running a small business you will have various roles and responsibilities. It can be difficult to stay on top of everything, while continuing to ensure that your business is expanding and developing constantly. Social media is an important way to build your brand and expand your reach. Using social media, you can ensure that new customers can find your business online while older loyal clients continue to interact. You can also use it to provide updates for your company and ensure that new information gets the right level of interest and support.
The issue here of course is that social media is incredibly time-consuming and indeed expensive. Regardless of whether you hire a service or complete the work yourself, you are going to be spending a lot of time and effort growing your campaign in this area.
Luckily, there are ways to make it easier. There are tools available that you can and should rely on which will help you grow your business without becoming overwhelmed by the level of effort that is required of you. Let’s look at some of the best possibilities here that will help you drive more traffic to your website.
If you want to gain attention online, you need to make sure that you are posting content regularly. You should be generating fresh content and delivering your content throughout the working day and even after hours. Ideally, you want to be delivering new pieces of content at least every couple of hours and this should be a healthy mixture. For instance, you shouldn’t just focus on video or short updates or even infographics. You should be providing users with all three types and much more. By publishing content, you will be able to interest more users and push them towards your website to learn more about your brand.
It can be tricky to find the time in the day to regularly post content and ensure social media profiles continue to run like clockwork. That’s where Edgar comes in handy. With Edgar, you can add all the content that you currently have ready for posting to a library. This library can cover different social media profiles and then the automated software will determine when to post various pieces. The program will create a schedule for you which means that you will never again need to worry about users forgetting your brand. It’s ideal if you have already created content and want to make sure that you can quickly post it without having to worry about setting the schedule yourself. This is particularly important if you are using content that is beneficial throughout the year and it means that you’ll be able to share some content multiple times.
This is available for just under $50 per month and will provide you with the ability of managing and handling every social media account you are currently running.
One of the trickiest issues with social media is knowing what type of content you should be publishing. To do this, you need to have a firm understanding of your target audience and what they want to read or view which is, unfortunately, constantly, in flux. What your audience wants to read today or even next month is not going to be the same as what they cared about yesterday. This means that you need to find relevant sources and discussions within your audience base and then proceed to build content around them. This will lead to more clicks and a greater conversion rate.
With BuzzSumo, you are provided with a shortcut. Instead, of spending hours scrolling pages, searching for relevant discussions all you need to do is type in the keywords. The software will quickly provide the data and info you require for relevant recent discussions. As well as looking at recent trends the software is also able to look back through five years of results. This means that theoretically you could use this software to predict trends for certain times of year and get ahead of the competition.
Prices for this particular software do vary significantly depending on the level of features you want. However, there is a demo available for the tool so you can try before you buy.
Video content is becoming more important than ever in the marketing world. Indeed, the level of content online that is video continues to grow at a rapid rate. So, you need to make sure that you can create video ads quickly and post them to get the interest you want. Animoto is the go-to tool for this because you’ll be able to create videos from images and video that you have on your camera roll. You can then combine these with any music from their massive catalogue to create fantastic videos that look professional and will convert.
The only issue here is that this particular tool isn’t suitable for creating and publishing ads on Facebook. However, there are other similar tools that can be used specifically for that purpose and that social network. So, if that’s where your target audience is, then just consider using Magisto instead.
Have you ever wondered how brands respond so quickly to comments, complaints and queries from customers on social media? The likelihood is that they are using a tool like Awario. This tool analyzes and notifies you of chatter around your brand online. By doing this, you will immediately know when someone is mentioning you online either positively or negatively. You can then provide the appropriate response, answering questions or potentially explaining an issue. By doing this, you can make sure that you are letting customers know that they are valued and appreciated. Remember, this is the level of engagement that customers expect from brands these days. The faster you respond, the more likely they will be to want to buy from your business.
The tool works by allowing you to track mentions of specific keywords across Facebook, Twitter, Reddit and Instagram. Basically, all the major social media networks and as an extra bonus you’ll also find mentions on websites, blogs and forums. Whenever a keyword you’ve input is mentioned, you’ll receive a notification. You might be worried about false positives here but with various filters and settings you can customize the way the tool works to match individual needs. Theoretically, you can make it as specific or as general as you like.
Another great feature is that you will be able to respond immediately from the dash of the software. There’s no need to go hunting for the actual source of the comment.
This software is available for just under $30 and there is a two-week trial that you can explore for yourself.
We’ve already mentioned a tool that allows you to create a schedule for when you should be posting content to social media. But how about making sure that the content is actually released and published? It’s easy to forget all about this particularly through a busy working day. Ultimately, this is a mistake because it gives users a reason to forget or even ignore your brand.
Buffer is the tool that will rescue you from this fate. With Buffer, you can automatically post content to a range of different social networks and automate when you want it to release. You don’t even need to be in the office to do this. Instead, you send content out in the evening when you know that the majority of your target audience is going to be online. You can also post to multiple social networks at the same time such as LinkedIn, Twitter or even Facebook.
We hope you find this information helpful when looking for ways to make growing your brand and utilizing social media easier and more effective. With these tools, there’s no need to spend hours perfecting your social media campaign and you can still generate the results that you want.