The article discusses how the new owner of WeWork, Yardi, is strategizing a significant transformation in their approach from catering to small businesses toward serving more prominent enterprises by 2024. This shift signifies a strategic move by Yardi to target larger businesses in response to evolving market dynamics.
Yardi’s decision reflects a changing landscape where accommodating enterprise-level clients has become a priority over smaller businesses. By shifting focus towards larger enterprises, Yardi aims to tap into a more lucrative market segment with higher revenue potential and greater stability.
This strategic realignment will likely involve adapting services, infrastructure, and operational strategies to meet the needs of large corporations. By making this shift, Yardi positions itself to capitalize on the growing demand from more substantial companies seeking flexible workspace solutions.
The move towards larger enterprise clients is part of a broader trend in the coworking industry, where providers are increasingly targeting corporate clients for long-term partnerships. This shift indicates a strategic response to market forces that favor catering to the unique requirements and scale of enterprise-level customers.
Overall, Yardi’s decision to pivot towards serving larger businesses reflects a calculated effort to align with market trends and secure a competitive edge in the evolving coworking landscape.
Read the full story by: businessinsider.com